The Ultimate Brand Ambassador
JULY 2, 2018
Sean Marshall, 10 Hudson Yards, New York, USA
Australian office building owners are looking for new ways to improve their lobbies to make visitors and occupants feel comfortable. In stark contrast, New York office buildings are not welcoming environments. The gatekeepers are highly observant security people who question your motives for entering their space. If you get past them you usually have to contend with race gates and without a security pass you are now officially in trouble. So stop at the counter, announce who you are and your motives, provide photo ID, be photographed and if you are unannounced then know who to call in the building that can vouch for you, otherwise keep walking.
So it is refreshing to meet Sean Marshall, Brand Ambassador for Hudson Yards, 900,00m2 office development plus residential apartments and retail and lifestyle spaces. It is Barangaroo on steroids, located on the far west side of Manhattan fronting Hudson River. It is the latest and greatest precinct in Manhattan and it cleverly addresses an underutilized parcel of land which fronts the water.
Sean gets out into the street looking sharp and impressive. He has a big personality and he is fun to be with. Helpful, that’s his middle name. It’s todays formality and efficiency merged with old world hospitality and warmth. The perfect greeting.
Typically Blackrock, Time Warner, Wells Fargo, SAP and Boston Consulting expect the highest security for their offices, clients and personnel but that stage comes later than the front door, often it is up escalators where the ID processing and bag checks take place. In the meantime visitors have a chance to experience extraordinary hospitality and help when they meet Brand Ambassador, Sean. It’s a massive project at the junction of the High Line where 7.6m people visit each year. Many of these people are interested in the attraction of the space and this is where the role of a Brand Ambassador becomes highly valued. Sean Marshall owns that role.